2021 Kansas Brand Perception Study

Kansas Tourism contracted with MMGY Global Travel Intelligence to field a destination brand awareness and sentiment study of Kansas as a visitor destination for both in-state and out-of-state visitor prospects. This study measured overall interest in visiting Kansas, and compared perceptions of Kansas relative to other competitor tourism destinations. The results of this study are intended to provide benchmark metrics for interest in visiting and overall consumer perceptions against which future studies will assess the efforts to elevate these measures over time.