SportsKS is a cooperative association of private and public businesses and organizations that wish to cooperate in the marketing and promotion of sports-related travel to Kansas.

SportsKS and its members engage in actions and programs with the goal of increasing the overall level of booking of sports-related travel to the State of Kansas. Sports Kansas is funded by sponsorship from Kansas Tourism and memberships of local tourism departments from dozens of cities and counties in Kansas, commonly referred to as CVB's (Convention and Visitor's Bureau's).