Mission & Vision

Mission:
The mission of Kansas Tourism is to inspire travel to and throughout Kansas to maximize the positive impacts that tourism has on our state and local communities.

Vision:
We will create a better quality of life for all Kansans through a strong travel industry and economy, ensuring all travelers feel welcome and are provided the resources to create awe-inspiring experiences. 

Values:
Passionate- We enthusiastically take ownership of our role in the Kansas tourism industry.
Authentic- We communicate genuinely and effectively with our customers, partners, and each other.
Inclusive- We support all aspects and places of tourism in Kansas, and find ways to welcome all visitors.
Innovative- We are open to new ideas, progressive in our thinking, and strategic in our actions.